THE BUSINESS OF ONA

The Business of ONA

It’s been 3 years and we’ve seen the Vipaka of our actions we set in motion in the past Bare Fruit which is pleasing. Since all of the talks that went down between me, Kayla, and our Liaisons were mostly private and Behind The Scenes or off the record, very few people of the ONA can fully appreciate the visual of the 3 year long Unfoldment of Vipaka. One thing I liked about my Liaison DarkLogos was that he was on the same wave length as me. I could just give him rudimentary “memetic equations” like {ONA=Apple Inc} & {WSA=iPod} and without having to explain anything, DL would get it, and get to work with AL to make things happen. He never questioned me and always understood what I was trying to say.

Most of our business talks were literal business talks based on things I know about business and marketing from my little experience and from several books I base my strategies on. So this little essay will be an overview of the key points and concepts I used. Then at the end I’ll try and articulate the next step since I can barely put the next step into words right now.

It maybe wondered why the ONA needs to be dealt with behind the scenes as a business or corporation with some “product” if the Essence is natural and everywhere. Or if we are born sinister by nature. Sure you may be born human by nature, but the various peculiarities of human stuff like the language we speak, the culture we live, and our worldviews are learned. Unless you are suggesting to me that as a baby you came out into the world with a fully functioning lexicon, culture, and worldview? You’re full of shit if you tell me so. I know otherwise because there are cases of Feral Children who are raised without proper human influence who can hardly be considered human. It would be more accurate to say that we are born with the Potential to be human, which Potentiality must be nurtured or unfolded.

Another way to put it is if you in one breath told me that you wanted to go to LA to go shopping, and in another breath say to me in a confused manner: “But I don’t understand why I need to use a vehicle to get to LA?” The answer is that you need a vehicle to get your ass to LA in the first place. Dharma is everywhere, but you need the Yanas to lead you to come to an awareness of it. Why do you need scientific fields such as biology and chemistry or mathematics if all that shit is everywhere in the universe? Because without the Field to lead you to the awareness of such things, you’d be ignorant of it consciously. And so we can say that the more refined our Vehicle is, the more effective it is in helping us develop an understanding of our world. The more refined science is, the more powerful and accurate the theories we can make may become to help us dis-cover a more refined understanding of the nature of actual reality.

Primal Coding

The most influential book in my business and marketing arsenal is a book called “Primal Branding.” The author is a mentor to executives of very large international corporations. Basically what the author did was in the old days he actually studied different human tribes anthropologically. He was trying to figure out what these tribes had in common, what makes a tribe a tribe, and what holds a tribe into a coherent group. He also shifted his research on what we might call “urban tribes” such as sports teams and their fanbase, etc. His idea was that if he could isolate the functioning variables that makes these tribal groups coherent, he can turn companies and their market into tribes to produce zealot customers that transcends generations, class, etc.

The author came up with 7 things all tribes share in common which he named the Primal Codings. These codings are what the corporations will implement to induce tribalization of its market base. The obvious reason why as a company you want your market base to be tribalized is because of an idea we can call “Market Vaporization,” which is when over time your consumers or market disappears. If this market vaporization continues unchecked the consequences for a corporation are bankruptcy and debt. A good example of total market vaporization would be the very old consumer market for a gaming system called Atari. Overtime as new and better gaming systems came our the market abandoned Atari because this Atari company never took the initiative to evolve their product to meet the progressive needs and movements of its market. So in the end they lost their market and fell off the earth into total irrelevancy. I think I vaguely recall another old gaming system that died out called Sega or something? They’re gone too. In cult and ideological lingo we call market vaporization: Turn Over Rate. Thus tribalization induces and insures retention over long periods of time. If your venture business can’t retain people, and has a massive turn over rate, then it must be understood that there is something wrong.

The functioning premise of Primal Branding is that Business is a Belief System, therefore Primal Coding will make zealots. There are 7 simple Primal Codings: 1. Creation Story; 2. Creed; 3. Icons; 4. Rituals; 5. Pagans; 6. Sacred Words; 7. Leader. This book was not written for cults and actually written for business people, so you have to know what those Primal Codings means on the corporate end. In the same way how you would read Sun Tzu’s Art of War and know how to incorporate it into the business arena.

Your Creation Story is a typical story of how your company was founded so your market can relate to your company. It’s better if your creation story resonates with your target audience/market. Apple Inc was founded in a humble garage by geeks; America was founded by rebels fighting for Liberty. Creed of a corporation would be things like: “Save more, pay less,” “Your way right away,” “Inn -n- Out, Inn -n- Out, that’s what a hamburger’s all about.” “Be all you can be, in the army,” “Liberty, Fraternity, Equality!” Icons are logos since people are more mentally structured to deal with pictures then written words. People can better and quickly identify Islam from its iconic Crescent and Star rather than by staring at the many pages of the Koran. One of the best and most pregnant with meaning icons: the Playboy bunny. A picture is worth a thousand words.

Rituals in business terms is like standing in a line at Starbucks; dressing up in formal attire; struggling with California traffic to get to work or to Rodeo Dr.; the ritual of shopping at a WalMart so often you know where everything is; and so on. You know your friend is a hardcore WalMart shopper when you talk about lipstick and he says: “Oh yeah, WalMart, $2.98, Health & Beauty Aid department, aisle G20. Fridays is double coupon day!” Pagans in Primal Coding for business is the “Us & Them” rhetoric. You have the cool crowd who uses Apple product and the heathens who use IMB compatibles [Generics]. You have those who use Linux Versus those who use Windows [Windorks]; people loyal to McDonald’s versus Burger Queers; Target shoppers are classier than WalMart shoppers who are fat slobby trailor park trash [WalSchmucks]; one sports team fan versus another. It’s more psychologically effective and demeaning to invent cool derogatory words to refer to your pagans like Nigger, Wigger, Honky, Chink, Nip, Gook, Beaner, that’s all I know. Bloods call Crips “Crabs” as in pubic lice. Crips call Bloods “Slobs.” TRG calls Asian Boyz “Apples.” Everybody calls TRG members “Roaches.” Americans call Mexicans “Wetbacks.” Mexicans call Americans “Gringos.” Tribes of descent looking pretty girls will invent exonyms for other tribes of girls such as: fat bitch, whore, slut, skank, and so on. Getting a manicure and going shopping at the mall or an outlet is Ritual which you don’t do with skanks.

Sacred Words in business talk are group specific Lexicon. In real tribes one tribe can tell another tribe apart by the dialect they use. So if somebody is using a list of words like: Congruent, Variable, Means, Parallel, Angle, Vector, Tangent, etc you know such person is coming from a “tribe” working with Geometry and Mathematics and not the military. If you have a group of people using words like: Enemy, Tactic, Strategy, Recon, Intelligence Gathering, Weak Spots, etc, you know your dealing with a military oriented “tribe.” In business Sacred Word are like: Tall Latte, Short Regular which are special to Starbucks users. Animal Style, which is a “secret” Inn -n- Out order. Tom Yum Ga Gai, Thai Ice Tea, Padt Thai, are Sacred Word anybody will know if you frequent Thai restaurants. What tribe [social group] does a person come from who knows these Sacred Words: “Long Island on the rocks,” or “give me a Screw Driver, make it virgin.” How about this one: Bodatious, Radical, Tubular Man! Words like Invest, Capital, Shares, Mutual, Trusts, Dividends, Returns, Residual, are Sacred Words in the business sector. If a guy uses such words, and you say: “Huh? I don’t understand?” Then he knows you’re not in his social group of businessmen because you don’t understand those words. People who use Linux have a completely alien set of Lexicon from those that use Window, etc. In other words, you ain’t cool if you don’t talk like the in crowd. Best examples of real “tribes” with very sophisticated in group Sacred Words are the tribe of Scientists with their technical lexicon and the tribe of lawyers with their Legal Latin mumbo-jumbo.

The last Primal Coding “Leader” is not what it sounds like in the cult sector. A Lead in business terms may be a CEO like Bill Gates or Steve Jobs were/are. Or they can be “Mascots” or Central Figures your tribal people can look at or know. The old Ronald McDonald is a tribal leader. Mickey Mouse was tribal leader. But the most important qualities such a leader of Figure Person must have are Charisma, Popularity [within the target market], and Rapport with the tribe. Old fart Nazi hardliners lack these three qualities, but Hitler had them. Walt Disney playing with little children may look questionable and he lack the Heart Grabbing power Mickey Mouse had on his target market: Children. Some High Priests or “Ipsissimuses” have a hard time understanding this most basic Primal Code. They have zero charisma, no real market likes their ass, and they have no rapport with anybody but the same 4 active users at their website. When you put a loser like that as the Face and Figure of your Venue, you are going to fail. What social group does a person come from who uses the word “Venue?”

So back in the old days me and DarkLogos deconstructed the ONA to see how many things matched up with these Primal Codings. Where there was a lack, we fixed that. One thing which ONA lacked was a well defined “pagan.” So all I had to do was give DL the “memetic equation” {Pagan=Mundane}, and he understood what that meant and went to work on his side. Then afterward you see everybody like me, Anton Long, and the Usual Suspects all flood every new ONA MSS with the meme Mundane and at every chance we got we debased them and vilified them. Mundane became the ONA’s exonym for Outsiders. To such an extent now that this meme is ubiquitous in the Satanic Subculture where even some non-ONA Satanists know they are Mundane. I love it.

I love it more to hear people get seriously asshurt over how We ONA have split people into two camps Us or Mundanes. They’ll cry out how it’s not fair, we’re just doing what Christians are doing, etc. Yeah it’s not fair, deal with it. Buddhism did it before with the whole Ariya versus Anariya and nobody is trashing Buddhism for it. Our species – because of our human nature – has been doing it forever. Animals know “us from them.” ONA just like Corporations and Brands have learned to take advantage of that human nature. I thought Satanism was based on Human Nature? Go figure that one out. People might object intellectually. But as Buddhists understanding Vipaka and as ONA understanding that earned Pathei-Mathos of experience we should pay attention the the actual causal Fruit of such tactics and we must learn to judge the actual END RESULTS of such actions only. Three years and those of us in ONA who were tuning in before and after knows the difference. The End Fruit does the speaking. The intellectual throwing around of contentious opinions is empty hot air blowing out of asshurt people.

But I also saw that the reverse was true: ONA did not have a demonym for our in crowd. So we fixed that. At first me and DL were throwing around ideas back and forth. DL had the idea of having a word which was associated with the illegal or outlaw sector of society but not an English word. I first said I really like the word Siam. Siam means Thai, but originally it is a Khmer exonym meaning a Pirate. Interestingly the Khmer word for a Vietnamese – Yuan – originally was a derogatory exonym meaning a Barbarian. I said too bad there is already a people called Siam. DL suggested I might look for a cool single syllable word in Khmer for a demonym for us, but with a K since he likes word with K in it. I could think of nothing at the time but the word “Krom.” Krom in Khmer has a number of meanings from Company, Business, Society, Gang, Organization, to a group of outlaws. So he tossed the phrase “We Are Krom” around back and forth to see if it sounded right. I didn’t like it because to me with the English words it sounded like were were saying “We Are Crumbs.” A few days later AL had found us a nice unused word from Old English: Drecc. I loved it, DL did too. Then after that you see AL, me, and all of the Usual Suspects flood the ONA with our new demonym. Later AL came up with “Niner.”

The major flaw I noticed in the ONA’s primal coding was its leader figure or mascot: Anton Long. AL was a leader, but he was also just a pen name with no face or life story where people can actually relate with. This was a serious flaw. My idea back then was to bring in DM as an unofficial mascot or Figure Person. This was because DM was a real person, with a face and name, and a real life story we can relate to. The more rapport you have with your audience, the more Fluid your memes flow in and around that audience. So to fix this primal coding we had to demote AL from leader to top peer and unofficially use DM as the central person. This was done by me and others using his name over and over again, talking about his life, and also importing many DM “memes” from Reichsfolk and The Numinous Way into the ONA.

I would say that AL is very good at building up the ONA primal coding of Sacred Words. Each few months that passes a few new creative and original words are added to the ONA Lexicon. I’ll talk about this subject more in detail later since I believe that this Primal Coding is one of our most influential and psychologically seductive tools we as the ONA can refine and use to our advantage. In my other essay I I dropped a big clew as to why these Sacred Words and Lexicon is very important to a group: it offers the user a personal means of Self-Expression. Let your most passionate fans sell your product for you with their natural desire to express themselves with your product. We’re not selling people a worldview, paradigm, belief system, ideology, or whatever. We are giving to those who resonates with our service the Means to develop such things, using our Product. In the same way that Adobe does not sell files and corporate presentations with their PDF software and Pdf making programs. They offer a Service or Means for corporations to express themselves using Adobe product. That’s the little trick or twist. Google Android, Apple iPhone, and now Windows sell a service whereby their market can express themselves with that service and product. Why is this primal coding important? Because what are we all in the business of doing? Why do many of us get into arguments and debates? To sell and distribute OUR MEMES. To make Our Memes circulate. Thus, the best subtle way to make those memes circulate is to engineer memes with meanings which are used as expressive words in Language. Think about the power of Language has on us and our perception.

Brand Hijack

Knowing how to primal code your business and customers into a tribe to generate more coherency, residual consumption, and a stronger collective identity is all great and insures to a certain extant that your market does not vaporize so easily; but it does not guarantee Longevity and Market Domination. A different marketing strategy must be used to generate those. It’s called Brand Hijacking. “Brand Hijack” is the title of the second book which had the most influence on me and how I work with the ONA from behind the scene with the other “Family Business Associates.” Brand Hijacking and its marketing strategy actually referred to as “Tribal Marketing,” is the current corporate method of marketing and advertizing. Think about how much money the advertizing industry generates a year and you’ll understand why I would rather take the advice of a very knowledgeable and experience marketer and advertizing industry than from anybody in the occult.

It would be hard to understand the concept of Brand Hijack and Tribal Marketing without first understanding the very old and outdated way of marketing and advertizing. Now you know were I get all my tribal influences and views from: my own culture, Tribal Primal Coding, & Tribal Marketing.

The old and outdated way of selling product is say you have made 10 coffee mugs and you want to sell your shit to make money. You have two or three outdated options to use. You can sell your mugs door to door. You can buy ads advertising your mugs and hope that a few people will bite and buy. Or you can hire others to sell your mugs. The basic idea to pay attention to is that the “traffic” is either directed at singled out people or to a generic crowd where you just hope for the best. This became costly for intelligent corporation. God doesn’t play with dice as Einstein said, and neither do filthy rich corporations. Buying random ads to sell your product to a undefined market hoping for a bite means eventual bankruptcy in business.

This outdated 1980′s way of marketing also corresponds with the “strategy” many failure internet cult leaders use also. Typically their “marketing strategy” consists of registering an account at MySatan and then trolling people’s profiles leaving random people with invites to join their supercool cult! This strategy is also utilized by Aquino of the now technically defunct Temple of Set over at a large Satanic Forum. Usually Aquino’s “marketing strategy” is to put all ONA users in the site on ignore, put all users who debate him on ignore, call people stooges, and talk about his eBooks and the cosmic significance of the year 1975 every chance he gets, even if the posts have nothing to do with anything his eBooks talks about. So much for the Aeon of Set.

Tribal Marketing is the opposite of this out dated way of selling stuff. In current business talk a “tribe” is a Brand Tribe, meaning a visibly cohesive or coherent social order or Subculture which has formed around a specific Brand. You don’t market your shit to individual people. You sell your shit to the entire Brand Tribe.

A quick example of a Brand Tribe is the very real and visible Subculture build around basketball. You have the tribal warriors who are the actual team players, the tribal colors, the tribal markings, the tribal wardrobe, tribal cheerleaders, this Brand Tribe has its own collective identity, way of life, language/dialect, taste in music, etc. So as a modern corporation like say NIKE, you make shoes and instead of selling them to individuals or putting up generic ads, what you do is pay the most popular figures in this Subculture to wear your shoes. The whole social order and human nature literally does the rest of the work for you. The popular guy’s people sees him wearing Nike shoes and something happens called a Brand Hijack, which is when the entire Tribe literally Hijacks that shoe brand to use as a Extension or add-on to their already existing Tribal Repertoire/Identity. Another example with Nike is cross market venues like when Nike makes Golf balls, and Gold gloves, and Gold wardrobe. How do you induce a Brand Hijack in your desired market? First of all what would be the desired Brand Tribe [subculture] in this case? The Golfing people. Who’s the most well known, well respected, or popular figure in this Brand Tribe? Tiger Woods. Pay him to use your balls, gloves, and attire, and the social dynamics of that subculture will do the rest.

The other half of tribal marketing is the concept of Brand Hijacking itself. The idea of brand hijacking has a lot to do with Relevancy of Service or Product. The more irrelevant you are to a market, the more bankrupt you will be as a company. In the business sector Irrelevancy means you and your executives will be eating shit. What causes Irrelevancy is something called Market Trends. When there is a significant Shift in Demographics a corporation knows there will be a shift in market trends. What do we mean by a “shift in demographics” in plain usable English? It’s when an old generation dies out and a new generation emerges with their own needs. Or when a significant subculture or market vaporizes and a new subculture or market emerges. If as a corporation you don’t keep up with the dynamic shifts and needs of each generation, and/or subculture, then as time passes you grow more irrelevant and will be replaced by more relevant corporations and their products and services. Two great examples of real high profile products and services that are struggling and fighting to be Relevant to the people and mindset of today are Newspapers and the Yellowpages.

An example of this phenomenon would be say we owned RCA which makes televisions. The year is 1970. Our television sets are top of the line black and white TV sets, with those knobs you have to manually turn. You can be the CEO. So as I wander about the general public I hear about some company who has the crazy idea of making color screen TV sets, and this other corporation has made all these posters and ads hyping their novel idea with pictures of TV screens with color. I notice this has generated a significant or visible change in the market which is a potential shift in the market. So I go to tell you as the CEO: “Sir, there’s a small group of young punks who want color screen TV sets, I think that might be a shift in the market. Perhaps we should make color screen TV’s?” Then you say: “Fuck that shit! Since when did emo kids dictate our product line? Only gay people like color! RCA is a traditional family business! We make traditional black and white TV’s. There will be plenty of people out there to buy our great products forever.” What do you predict will happen when the 80′s comes to our RCA business? That’s irrelevancy and relevancy of Product or Service to a Market and Mindset.

Brand Hijack is when you allow your most passionate fanbased market to literally hijack your service or product where they are able to take that service or product into a direction which they want and need. This helps keep relevance. They don’t run your company, they just help transform some of your product into new things they want or need. An example I used with DL was Apple Inc. For a very long time they were second rate and competing in a sea of IMB compatible computer stuff. There were times when they were just barely above bankruptcy. But then they caught a trend which was this new market for mp3 players. From this they produced the iPod. The iPod is not a “traditional” Apple computer product, but that “new” product kept Apple relevant to a market and led those interested to gradually buy the more “traditional” items. Then when they allowed their fanbase market to take their iPod in their own direction gradually the iPhone was made to meet the desires and needs of their growing market. Today, Apple has beat Exxon as the Top corporation. I think MicroSuck is third or something?

So me and DL were talking about this idea of Brand Hijack to keep things moving and evolving and relevant. He understood and did what he had to do on his end. Which was when AL allowed me and WSA to literally Hijack the ONA. I tried to explain to DL that the WSA to the ONA was just an iPod to Apple. It’s weird, it’s novel, it’s not very Satanic or Traditional, but it’s an ONA Product/Nexion which will lead the market to the more Traditional stuff, as well as to the Reichsfolk and Numinous Way items. Sometimes when I wrote something, AL would be nice enough to show his support by writing a new ONA MS supporting the ideas I shared, but making them more Traditional sounding and adding his own novel ideas to the mix.

If you understand the power of Relevancy and Irrelevancy, then you’ll get to know how a company – within the flow of Time – can eventually dominate a market. I’ll use China as a quick example to balance my talk about ‘markets’ and stuff. Those are just word I am using to covey an essence that does not actually have to do with selling stuff to customers. In ancient times you have a group of people living along the Yellow River, who became a coherent culture. Around the area were many other people and tribes. But this Yellow River culture over time spread its memes to a target market. When I use the word meme I don’t always mean an “ideation.” They are two different things. An ideation would be an idea, a thought, a belief, a constituent part of an ideology. A “meme” is a word used to describe ‘bits or constituent aspects of a Culture,’ and the Culture would be described as a ‘memeplex.’ A meme is the act of waving ‘hello,’ nodding your head to mean yes, carrying baskets and things on your head, using mortar to lay brick, feeding scraps to your pigs, shaking hands, driving on the right or left side, styles of art such as calligraphy, styles of martial arts of a culture, in door plumbing is a meme, flushing toilets is a meme, the act of making silk from worms is a cultural meme. None of these things I named is something you Believe in. They are “doable” or cultivatable aspects of a culture which make up a living culture.

So you have this very coherent culture of early “Han” Chinese form. They come with their own memeplex which means everything for their culture to their “civilization.” They sell or market their cities, its benefits, and such to their market which are the ‘feral’ tribes/people. They also spread their memeplex via war. Both acts spread Han Memes. Until after 4000 years we have an entire something called the “Sinosphere,” which is all of East Asia and Southeast Asia that is Influenced and Inspired by those Han Memes. In groups of people and countries closest to the Han Epicenter, Han Memes displaced these people’s native cultural memes. So you have Japanese people using Chinese characters, using Chinese style calligraphy; while other Han memes were adopted and adapted, like the Japanese kimono being an adaptation of the older Chinese ‘Hanfu.’ What’s a Han meme that went all the way to India in ancient times? Silk, where do you think saris come from: Hanfu? If the Han memeplex were a Corporation we can say that they dominate the market of their sector which is the Sinosphere. Where did all the hundreds of ancient memeplexes go over time? They got dismantled, they became irrelevant, couldn’t compete with Han Memes. We see this same phenomenon with the American secularist memeplex, which we sometimes call Americanism. Everybody wants to be America around the world. This has shit to do with a belief system and the spreading of ideology. That’s not what a “memeplex” is. Unless you believe blue jeans, coka cola, rap music, basketball, hot dogs, Bay Watch, and secular way of life, are belief sets of some American ideological cult.

Which brings us to a possible question some dense people might ask: Why bother bother spreading memeplexes? A memeplex is a VEHICLE that transmits the Cultural meme to people. Do you value your secular way of life in America? That’s a meme, without the memeplex that brought that way of life to your awareness, would you even have a means to Do or Act out this secularist way of life? As a Southeast Asian Culture do you value the practice or greeting people by clasping your hands? Where would that practice be if the culture itself is gone to convey that practice to you? Do you like the Act of making money? Would you still have a means to make that money without the functioning memeplex developed by Corporations and banking world? Do you like fishing? That’s a meme. How do you do or act out that meme without a boat to put your ass into a lake or the memeplex of fishing hobbyists that evolved you your fishing line, fishing hooks, sinker, and canned bait? When I use the word meme and memeplex I don’t mean always an ideation and ideological belief system. How do you do something, if the MEANS to get your ass to even be aware that you can do it were not there?

We can talk about the practical nature and side of ONA and pathei-mathos and sinister this and sinister that all we want, but none of us Dreccians or Niners doing and living this way, would have ever been aware of such ways/memes if the ONA as a memeplex did not exist, along with its sister memeplexes Reichsfolk and The Numinous Way. How do you tell yourself that you are going to cultivate pathei-mathos to generate personal gnosis, if DM didn’t exist, or more importantly if the Vehicle presencing his memes did not exist to get those memes to you? And this is why we are talking about all this business and marketing stuff. RA of the Temple of THEM came up with a single word to describe what I/WSA does with and for the ONA: Expansive. I thought that was a very accurate descriptor. Since the very beginning my entire passion and focus on the ONA is strictly expansive.

Why as an expansionist Dreccian do I give a shit about growing and marketing and keeping the ONA relevant? Besides it being a personal project, I personally understand that there are valuable cultural memes in the ONA that guides us into the awareness of such practices, doings, activities as cultivation of Pathei-Mathos, etc. I would like my future children and a future unborn market to also have access to these things. I know many in ONA don’t care for this aspect of ONA. But I know key people who do. It’s to these key associates that will see the value of what information I drop in this essay.

So Brand Hijack in context to the ONA is the flexibility of the ONA as a thing to allow the ONA’s most zealot or passionate Niners, Dreccs, users, whatever to take the ONA and develop their own product that fits their needs, world-models, and state of mind. That’s half of Brand Hijacking. Best example of a company is very good and Tribal/Brand Marketing their Brand is Harley-Davidson. Who’s their Tribal Market? The Motorbike clubs and 1%ers. They have engineered a trans-generational loyal market. Harleys are now a fixed accessory of this Tribal Market’s group identity. Can you imagine pulling up to a group of Hell’s Angels or their rivals the Mongols on a yellow Yamaha or Kawasaki motorcycle and asking them if you can join their biker gang? You wouldn’t fit in their Tribe. I wonder if you can make a Jet Ski ocean gang. You know like a biker gang except they ride Kawasaki jet skis up and down the California coast marauding? Those Somali “Pirates” might like the idea.

The other half of Brand Hijacking is the production end. You watch your market try to make new shit and listen to them Express themselves and their needs or new interests carefully. You may allow them to take a product of yours and perhaps influence what it should be, but you compete with that item by making an even better product out of it for this same market. A real example with me was that 3 years ago nobody in the Satanic Subculture had anything good to say about Buddhism. Most of the demographics – as it is today – were idiots anyways. But even among the very few “intellegencia” of the subculture there was no interest.

Since high school I’ve used my friends to spy on other people and report data back to me for certain reasons, and out of habit I still have friends pass me intelligence I might like. Around 2.5 or so years ago a few of my spies in cyber space emailed me on different occasions that they had seen in the various occult and western tradition oriented forums they visit that a few of the more smarter ones were talking about Buddhism as if they were extracting insights from it to incorporate into what we call their “repertoire.” I didn’t waste any time in trying to corner a market that wasn’t even formed yet. Before my spies, I was keeping close to Satanism. If you look at WSA’s older Opus Vrilis writings you’ll actually see that its all entirely using our own form of Satanism we called Progressive Satanism. So after my spies told me their data, I fucking flooded the shit out of the ONA with everything I have on Buddhism and other stuff I know from my eastern side. I ended up telling DL that what we were doing was merging the best of the West with the best of the East into the ONA. Unfortunately I got that idea from Deepak Chopra. Another unfortunate thing is I like Deepak Chopra because he really knows how to mix the Western Psychology with his Eastern Hindu bullshit.

He’s full of shit, but sometimes even excrement is inspiring. I was watching some boring anthropological documentary on PBS this one time about these scientists who study ancient cave people in Europe. And this one anthropologist guy with an English accent said to his friend in the cave with him – it’s like English people only make documentaries – said in his English accent which can make anything sound horribly intelligent and sophisticated: “Oh look Chuck! Come here, look what what I just found!” His friend says: “What type of rock do you think that is?” And he goes as he holds the rock in his hand in admiration: “Chuck, this is a real treat. You see what we have here is a real Coprolite specimen! That means it’s ancient petrified feces of the people that used to live here! With this back at the lab when we break it down we can discover all of the wonderful things such cave people ate in there diet, hunted, and perhaps even cultivated! Shall we go to the lab?” His friends says: “Yes, Let’s!” I was thinking to myself during the whole scene: “My god, that’s interesting and shit, but damn, it’s a piece of shit. How do you get excited over that?”

With all this business talk on tribes, brand or tribal markets, brand hijacking, and primal coding, the very dense might ask what this is all good for why bother with it. It’s good for engineering Popularity. What’s the one thing we should have learned in school? That the Popular group sets the trends and stays relevant in the minds of the other students. They talk about us, argue about us, debate about us, hate us, like us, etc. But all that attention is directed at us. At the end of the day as the popular crowd we still get thunk about by those other loser kids. Whereas at the end of the day those kids stop existing to us. We can’t even remember their names. We do the same thing with the Popular group in ANY social setting from your job place, to sports team members, to celebrities, etc, so don’t act like you don’t do this.

All that Popularity goes into the realm of politics. What’s the important points to look at in general politics? The most Popular, with the most Popular ideas wins the Hearts of the people, wins the support of the people, and most importantly gains the Power and sets the Policies. What’s the most Popular country right now? America. How far does our Americanism, US influence, and Foreign policies in the world? Popularity in business is easy to figure out the practical use of. What the most popular computer ecosystem right now? Apple. What’s the most Popular motorcycle brand in any 1%er motorcycle gang? What’s the most Popular brand clothing right now? What’s “Popularity” essentially mean? It means people can’t stop talking or thinking about you. It means you are always on their mind. It means in their mindfield you will be relevant.

What’s it mean when you have a shit load of people talking and thinking about you or your Brand? It means big money, big influence, big inspiration, and big power. What the whole functioning concept of memes? The spreading of them around. Like money, memes are worthless when they are not circulating. Which would you rather have or is actually worth something: A frozen bank account with 1 million dollars; or a normal checking account with 1000 dollars? Is a 17 trillion dollar economy worth anything frozen? Just put two and two together. The more those mundanes and outsiders can’t stop talking and thinking about ONA, the more ONA will be in their field of awareness and the more our memes will spread and circulate. You pay very close attention to the current rise in the popularity of the ONA in the Satanic Subculture and you’ll notice that this rise in Popularity, influx of old and new members, and influence, and power of inspiration actually coincides with the increase of third party talk. In the very beginning when nobody gave a shit about ONA, Shugz and her friends and some of us actually had to make fake profiles to pretend to be other people to talk about ONA. It’s an old tactic many of us used in high school to get people talking about us. I know the majority of ONA people are in the ONA for their own reasons. But for me and a few others, the work of spreading memes, i.e.: Influence, Inspiration, Meme Fluidity, is what we’re in it for.

Speaking In Tongues

There was a time when Tesla as a young man was working with Edison. The senior was telling the young Tesla that the he would like a light bulb of some sort sense he felt a growing market and demand for such a technological contraption that made artificial light with electricity his company made. So the young Tesla went to R&D on the first light bulb. Later he perfected the glass tube and plug to create a vacuum, but his problem was the Filament. Every material burned up after a while from the heat, or just fell apart. After discovering a secret mixture of metals and minerals Tesla got excited because he had made a filament that would never burn out. He ran to tell Edison the wonderful news! But Edison, being a prudential businessman said that Tesla’s idea was a failure in business terms because if the filament were incorruptible, then the light bulb would last for a very long time. Which obviously meant nobody would have a need to return to buy more light bulbs! So Tesla was ordered to throw his idea away and to go find one of those other filaments he used that lasted a while but burned out. This way, the satisfied customers who had become used to the lights came back for more bulbs, and the company thus would have continued jobs to make new bulbs to redeploy into the market. Regular Customers are created in other words.

But that is not be best example of something we all use everyday, that is a ploy – trick on our minds – that we have gotten so accustom to that we can’t go a day without using or employing it. What is it? Our human Language. More specifically and significantly: the Words we use to Express ourselves with and through! What’s a Brand Hijack again? It’s when a brand or tribe market adopts something as an accessory to its tribal identity and uses such items as a means to EXPRESS such tribal identity. Our Language is an aspect of what we believe makes us Human. We use our words as a means to express ourselves. And those of us who knows, understands that Language fucks up with our perception or reality. The thing to seriously consider is that we can put so much time attacking other people’s religious, cultural, philosophical, and ideological paradigms or world-models; but yet such same people never come to realize that their very own language gives them a world-model and paradigm which they are never aware to attack. If only we could harness the trickery and tactics of Language and use it in the ONA! But first we need to deconstruct the process of language to better understand what exactly is happening.

I always thought language was telepathic in nature. Some person speaks to me and thoughts waves hit my mind and I understood. Or at least they were electrical: I heard words and they tickled my audiocenter in my brain and got translated to thoughts? I love language and I like to sometime ponder on the weird “mysteries” of language. There was this one time when my grandma had said something to me in Khmer, and not quite understanding I asked an older cousin to translate it for me. She did and I objected and said that she had given me an inaccurate translation because I could have thunk of a better one. So she asked my why I even bothered to ask her for a translation if I understood what she said.

The thing I didn’t know how to explain to my older cousin at the time was that I heard the words our granny spoke, and I knew what each one meant by themselves, but as they were coming out they made no real sense. But with my cousin’s translation I was able to grasp the Essence of what our granny was trying to say, but with my own better understanding of each individual word she used, I was afterward able to put together a better meaning. I actually broke what I understood granny had said to me in my own words and pictures back to her and had her pick between which one of us – me or my older cousin – had the better grasp of what she had said. I won, granny said that I had it more precisely.

Later I was thinking about this “glitch” I uncovered in my communication process with granny. Why did I not understand initially? So I began to seriously wonder where exactly in the process of language and/or communication, Comprehension actually took place. I was fooling around with simple childish statement in English which I translated in different ways into Khmer or Spanish. Which was when I stumbled upon another glitch in communication that was actually revealing, to me at least.

My simple English sentence was: “The very white cats ate many things,” which makes sense to me. Then I translated this sentence into its Khmer equivalent which looks like this: “Jhma sor sor nyam sa’ey sa’ey chraun chraun,” which in my Khmer weltanschauung makes complete sense and has the same exact meaning as the English statement. But I noticed that something bizarre happens if I backtranslate the Khmer sentence into English directly Word for Word, which yields this third sentence: “Cat white white eat what what many many.” The third sentence had completely lost its Meaning in both my English and Khmer mindscape, even though they were English words, and even though I know the meanings of each word. This is what was wrong with me and my granny. All the words are there, it just does not compute or make any real sense. This little problem helped me get closer to where in the process of language Comprehension took place. I ruled out that Comprehension had to do with the words themselves or their meanings because of this. But why was syntax or word order or word groupings important? I couldn’t answer this to myself until later when I had finally discovered how to install and used something DarkLogos suggested I give a try: PGP Encryption.

Basically PGP Encryption is an entire Process that takes place between two people usually. Each person has a private key and the public key of the other person. Person A writes something and using Person B’s public key encrypts it. Then the message goes to Person B who uses his private key to decrypt it. And that’s it. It doesn’t work if Person A used Person B’s public key to encrypt something and gave this coded message to other people because they don’t have the proper private key to decode it. The interesting thing about this whole process to me is that 99% of the whole process that transacts between Person A & Person B takes place out of their conscious awareness and inside the PGP software. The software has all the data to actually do the encrypting and decrypting. The only thing the two parties take part in within the process of this Communication is the encoding and passing of such coded information to the other and decoding.

So from that process of PGP encryption I learned to see the process of language in the same way. There is an entire unseen “something” which is 99% of the whole process that takes place between two people communicating I did not become aware of. And I’m not talking about body language. The string of words we speak are like an encrypted message. If we have the right lingual or lexical keys we can decrypt it and Comprehend it. But again the entire transaction of the two parties sharing a statement and Comprehending what was said is only 1% of the entire process. Something very big and unseen is doing the actual “encryption” of such streams of words spoken and written. What is it? Weltanaschauung.

Weltanschauung is a word I abusively use to mean the “world-ideation-model” we each have inside of us. This is something that we get from our people while we are children. It is not made of pictures and words. It is wordless and must be encoded in words and pictures. I know at least my weltanschauung is wordless because I can consciously take its wordless essence all by myself and encrypt that essence into English, Khmer, and Spanish and when I decrypt it, all three makes sense within me. But we can test this encryption and decryption thing very easily. Each person rooted in a different culture and people has a different mindscape or weltanschauung. This means that sometimes what exists as a “Constituent Particle” in my weltanschauung might not have a correspondence in yours and vise versa. So right now I can feel in my weltanschauung that there is a type of cultural thing I want to encrypt into Written English for you to Decrypt with your Weltanschauung: LARB. What is it? It doesn’t matter if you have the right Alphabetical key to unlock how that word is pronounced. It still won’t make any since to you unless you are Thai or very familiar with Thai cuisine.

Familiarity is the key to acquiring something new inside our mindscape or weltanschauung. Meaning it is from directly experiencing something. Larb is a “constituent particle” that exists in my weltanschauung because I’ve eaten it a thousand times. It’s one of my favourite dishes. Every Thai person and those influenced by Thai cooking also has a corresponding constituent particle for this. If you don’t have this as a constituent particle in the fabric of your weltanschauung, even if you saw a picture of it and read about it, you may intellectually Know [epistemology] but you still will not have an Understanding or genuine Comprehension on it from level of gnosis [experience/gnosiology]. Your mind can’t break that code unless you go eat Larb to acquire an experience of it. Larb is ground chicken which you either steam or boil, the meet is usually crumbled into little pieces. When the meet is white you mix Thai seasoning to it and place it on a bed of salad. Then you squeeze a lime or half a lemon into the meet. Larb is supposed to be sour and spicy.

So PGP turned out to have been useful for me. It helped me isolate exactly where Comprehension takes place and in discovering where the Feeling of Understanding takes place I realized that one’s weltanschauung is 99% of the process of Communication. The 1% of spoken and written words was just the inner mind’s [chitta] way of literally encrypting its wordless Essence [constituent particles] into either audible transmission or visual transmission. So when I say the English word Fish, you hear that aural noise and your weltanschauung registers it as something familiar and what it does it it Draws Up into your field of awareness anything related to a Fish you may have experienced or absorbed from your people/culture, with the most relevant “Draw-Up Results” at the top of the memetic chain.

Something I love to do with my friends is use their brains as a google search. You know when you give google a word and image search? Google will give you pages of relevant results. Different races of people, people of different ages, of different cultures, and experiences, will yield a very different memetic chain of “search results,” which is the part I find fascinating. In my mindscape when I hear the word Fish, the very first Image result my weltanschauung Draws Up is the visual and smell of fried fish, then the next is a plate of baked pink salmon, third is sushi with raw fish on in in the trash since I don’t eat that shit, and fourth is a dolphin. I know they aren’t fish in an English weltanschauung, but in Khmer they are called “Trey” which means a Fish or technically any water animal with fins. I did this Fish weltanschauung query with an older man friend I have who is in his 50 and the first result that comes to his awareness which made him smile was swordfish fishing! His first search result wasn’t even a still picture, it was a 20 minute “youtube” video because he drifted into this nostalgic mindset and described to us the feel of sea water being thrown in his face, pulling that monster with your life, the boat is moving, etc. His second query result was snorkeling in in a tropical reef with colorful fish.

If you are a writer or a poet or an artist/musician you’ll understand that there is first within you something wordless in Essence you feel which you desire to Express. So I’ll scramble for whatever words I have at my fingertips to use to dress that wordless Essence in, in order to Express that inner stuff. If I read over it sometimes I’ll say: “No, that’s not the right word,” and I’ll go through my word list to find a word which better Captures the Essence. And you know we Feel that Essence as it should be, which is why as a writer you know some words you use don’t quite Express what wordless essence you feel. I’m not an artist or musician so I don’t know how they go about wrapping their wordless inner stuff. Which briefly lead me to our species three longest companion: Language, Music, and Art; in no particular order. For as long as we have been on the earth as a species, we have used those three things as a Means to Express that which is wordless and Felt within.

But I see the bigger picture very differently, so to me Language is not an end in itself. Or rather, Language; like our light spectrum; is only a small part of a much larger encompassing continuum. It certainly “looks” like a spectrum. You have the wordless weltanchauung at the far right where the waves are very wide apart. That wordless stuff becomes more orderly, or coherent, or structured. We call this our spoken language. That spoken language coagulates further into something more structured, orderly, and “denser,” which is the Written part of language. Because first you start off with a wordless something felt, then you have aural frequencies, then the condensation of written words to physically see. So what’s the next step in the spectrum? Experience. You see, Language [spoken & written] along with the other mediums of Expression: Art & Music; are the fabric from which our Human Cultures form. A memeplex is a Complex of memes. But this word “Culture” includes the people as component and member of such Culture.

But this continuum is a circular continuum, where one end Flows into the other. Because you have People at the very most densest/physical part of this spectrum procreate and produce new born babies with blank mind. How do those babies acquire a Wetlanschauung? From being exposed to their People and Culture, the language, the music, the art, the dance, the traditional costumes, the myths, the legends, the proverbs of old people, etc, etc. All that exposure to experiential things are seeds which adds a constituent particle to that baby’s developing weltanschauung. And then the cycle or spectrum starts over from the Formless to the Formful. From the Wordless to the Wyrdful.

A great example of how as children we absorb our people and culture’s weltanschauung briefly took place in a forum post I found very interesting. It was about the word/idea of “Honour.” So being a word of a language, where in our Human Continuum does language fall in? Somewhere in the middle. When I here the word Honour what I know, feel, and understand of it comes from my own culture and people. It is something very hard to put into words, but if you were in front of me, I can show you what Honour is, and if you lived inside my culture, you would also comes to understand what it is. But there was a Westerner of the Satanic variety who – perhaps from a culturally myopic perspective – said that Satanists should have no need for honour because honour is when you get put on a pedestal above others for something you did. And I understand what he was saying. I am half Western. You are “Honoured” in grade school with rewards for being never absent, for having good grades, for never being late; and so on. Then in things like the military you have medals and decorations to honour various things. But even though the word may be encrypted in English to look the same, is the Essence the same in the weltanschauung of different peoples and cultures? If you “look” at our Human Spectrum again, where does spoken language arise from? From Weltanschauung. Where did that come from? From people/culture.

There is a good example to illustrate how a people seeds new particles into weltanschauung regarding the ONA and our miniature Kulture, with our own minilanguage [lexicon]. The word is Pathei-Mathos. It is a word DM uses to mean a certain thing which is experienced or cultivated for wisdom and gnosis. Those of us who found the ONA after DM did not have this Essence of Pathei-Mathos inside our weltanschauungs. It did not exist. It was “planted” and like a vine wrapping itself deep around anything in our personal past that would feel like Pathei-Mathos it that seed took root. Then we went about our lived and cultivated Pathei-Mathos. From that personal experience the corresponding particle to the word grew into a formless, wordless part of our weltanschuung make up. Such that now, we lack a proper word to even try to explain that wordless Essence inside our mindscape without the word “Pathei-Mathos.” That word for some of us as become a means to Express something inside which is Felt and wordless.

So, we put everything all together. We know that language is Deceptive and fools with our perception. But because language is convenient and allows us to express our inner weltanschauung just as music or art can, we still use it. In other words, the human desire of Self-Expression overwrites the knowing that language and words are deceptive. Some of us know that smoking and doing drugs, heavy drinking, and gambling is bad for us, but we are addicted and can’t stop using the shit. We can’t stop Self Expressing. It’s a basic M.O. of any living organism. But now we also know that a group of people’s language – words, ideas, memes, concepts, lexicon, understandings – plus their culture seeds this silint weltanschauung. So knowing all this, how do we as the ONA devise a way to spread our ONA in the medium of men? With “reployble” words, ideas, memes, concepts, lexicon, etc to use as a means for they themselves to Express their weltanschauung. “Reployable” meaning words and ideas and such that are used over and over again. The more these things are used and circulated, the better of a chance we have to remain relevant to a market or people long term wise. The more these things are used and circulated, the more Fluidity ONA memes gains, which means the more influence and power of inspiration it has on other people’s minds.

The other aspect of language I find fascinating and useful is how language stays relevant to each group of people and each generation. Specifically the English language since I only have books on the history of the English language. Have you ever gone through a list of archaic words? You’ll find all these words once used that have dropped off with whatever generations used them. Each decade that passes also has its own set of era specific lexicon. Some words get recycled and gain new meaning as it passes into other generations and eras. We use words today to describe our world and express ourself that people in the 50′s did not. Words like: cyberspace, email, blog. The old words have been given new means, what the word “Tether” mean in current 21^st English? It has something to do with tethering your computer with your Android phone. A long time ago when I was in the Fourth Grade, a Tether was a robe that links a ball to a pole and the whole thing was called tether ball. I never played it, it looked stupid.

Language also cleverly shapeshifts itself inside little groups and subcultures to stay relevant. Each subculture will develop their own add-on lexicon to the English language. Most of the time these subculture specific words stays in their subculture, but sometimes such words seeps abroad into the main body of the language. If you know your tribes, you can trace the origins of words used. How many words do we use today that originated from the old Beatnik subculture and Hippy, Free Love thing? “Score,” what subculture does that come from? “Right on,” where did that one come from? “Epic & Fail,” where did that come from? “Wat up G?” That came from the Five Percenters, G means God originally which is what a male 5%er is called. “On the level,” what tribe did that come from? Freemasonry. What subculture did, “that’s how we roll,” come from? “Guru,” as an English word, where did that come from? From the Beetles and the market for the nouveau Hindu mysticism they were into. All these Indian smelt opportunity, left their broke ass country and reincarnated in America as Gurus with divine ancient psychedelic wisdom. Have you ever heard of TM? It’s supposed to be some Transcendental Meditation where it does all sorts of mystical and magical stuff for you. You can just meditate, you need your Guru to give you a sacred Mantra to chant, because the power is in the Mantra. But that Guru relationship requires love gifts and money. Then it turns out that the fucking Punjabi fucker after getting your money simply whispered the word “Apple” in Sanskrit in your ear.

But we can see that language works like a corporation in tune to market shifts. As soon as one generation goes, English is busy making a new set of vocabulary for the new generation. When a new subculture emerges, English offers that their own set of in group word. So we can see that English grows and evolves gradually and slowly with its market. And that market has grow bigger and bigger over 500 years or so ago when its Modern Prototype appeared in England.

Other languages have a hard time competing with English. Since I understand and speak two languages, I can understand why I neglect one and almost exclusively use the other. Khmer for me just does not have all the Words I need to Express my insides and mind. It’s as simple as that. There there are the “billboard attractions” that draws people’s attention to English such as the English music, English books, and English movies or TV shows. Then there are the popular iconic figures that “represents” English, like all the celebrities in the entertainment and political industries. Do you ever wonder what growth effects Obama’s Black face has on expanding English in Africa? How about the money, fame, and power of America? How does that effect the growth and expansion of English? Then there is the mutual benefit of speaking English, where say a Businessman from Saudi Arabia and one from Taiwan can speak English to make deals and do business?

If we say that language is all language, where any language has basic words as tools to describe the same basic things: people, boy, girl, sun, sky, eat, and so on; how is it that one language ends up growing, expanding, gaining new users, and Dominating the planet? Why do other languages drift into extinction? Besides the Popularity, power, and wealth of America, which is a big factor; English floods every corner of human interest with its own list of words and ideas; cornering the market if you will, such as: Entertainment, Politics, Science, Medicine, Spirituality/Religion, Warcraft, Diplomacy, Technology, Trade, Aerospace, etc, etc. If it’s something a group of people can get interested in, the English language will make for that group their own personalized Lexicon. Gardening? Sure. Crime? That too. Hate? Yes. Love? Yes but not as much as hate. This way, it doesn’t matter what you are into, or who you are because English offers you the service of Self-Expression. Whatever makes English work, all I know is that over the 500 years since the 1500′s English has managed to stay relevant to the market. There were times when it had mad competition and was second or third dog for a while, but with time – aeonics – it made its way to the top of the pile.

How do we do that for the ONA? How do we learn to follow the example of a language? What is a language? It’s a big mess of types of memes. What is that called a memeplex. It’s not crazy for a memeplex of ONA to try and learn a few skills from the very successful memeplex of English as a language and mind culture [culture or way of thinking and seeing]. Both memeplexes are in this game for the same basic things: to spread its memes into the minds of people. How the hell does English spread 250,000 memes to 1 billion people, and ONA can’t? What are the problems ONA is facing. Personally I’d like to isolate these problems too look at them so I can figure out a way around these issues. But I do know that AL or DM is playing the game right with the ONA because he is very good and creative with engineering for the ONA a Lexicon, which as we have seen is used more often for the personal Self-Expression of the User, rather than be as a used as an ideological paper weights as most ideations/memes from our closest competitors have.

You know what I mean by “ideological paperweights?” Stuff like: Shemhamphorash! The fuck is that shit and what do you do with it? Like this: Ia Ia Cthulhu F’aggits! What do you do with that shit? Paint it? Here’s a semiformed ideological paper weight: Satan represents indulgence! Or this one: The LHP = Nonconformity! They call them “axioms” sometimes. They are basically idealistic clever sayings such people pull out of their asses because they sound great, or because they’d made great brick and mortar to construct a cult or new satanic religion out of. Most you can do with these “axioms” is emptily argue and debate in a circle of meaningless nothing. Another way to describe such sequences of ideations is: Empty Opinions. And these are nothing to build a religion out of. Or at least understand to keep junk like this in the mythos department.

One reason why I like my indigenous Buddhism is because the Buddha – or whoever invented proto-buddhism – tried in the Tipitaka to state that Dhamma has requirements and qualities which are Testable. Such that if and when the Buddha give you a dhamma [little d for teaching based on Dhamma] you must Test the shit just like you must Test a Theorem in Geometry. When Buddha says Kamma [work/action] produces Vipaka [fruit/result] its not just an empty opinion or ideological paper weight. It should be Testable and Provable to be Accurate. So you go out and commit a kamma and watch to see if that kamma manifests a Vipaka. If it does it is not a something you Believe in. It is an Understanding and a Knowing. And in the Knowing you are thus able to adjust your kamma to produce the fruit or results you needs or want in life. In geometry we had this Postulate which states that “Right angles are Congruent.” And in our work books we had to prove them true or false. If the were false or inaccurate you throw the Postulate out. If they prove to be true, they become a Theorem. But a Theorem is not “Fact,’ it’s just Accurate where we can use such Theorem to Predict things with. So with my Right angles are congruent Theorem, I can make the prediction: “All right angles in the universe are equally 90 degrees everywhere!” And I can be sure to a certain extent that my prediction might be accurate. I don’t Believe in the Theorem. I use it to try and gain a better understanding of things.

It’s the same way with something in ONA like “Pathei-Mathos,” according to how DM and ONA have come to understand this term. It’s not an empty opinion or axiom out of anybody’s ass pull out because it sounds really cool. It simply means Learning From Hardship, Trial, Suffering, Adversity, and Experience. And it is Testable. If you think it’s a crapshoot and you say to yourself: “Yeah right you can’t learn nothing from experiencing tough times.” You can Test it out and experiment with it to come to your own conclusions. It’s not idealistic or some random empty opinion somebody put together just to give ONA some meet. So this is what I would call Practical Wisdom. Look up the word wisdom if you don’t know what it actually means. It’s a knowing or statement shared which has been born from a practical application of knowledge in life. Practical Wisdom is when your uncle or dad sits you down and tells you: “If you want to know how a guy will treat you in a relationship, watch closely how he behaves with his own mother. It’ll save you a lot of heartache.” See this wasn’t a simple opinion an uncle or dad was telling you. It’s born from them knowing themselves as men, knowing how they behave with their mothers, knowing how they treat their wives, and knowing the nature of other men. It is a bit of wisdom born from practical experience. And it is Testable. Unfortunately we don’t test such things out. We disregard them and learn our lessons the hard way.

Constructing a whole cult or religion on empty opinions, clever sounding axioms, and ideological paper weights is pretty much like building a big and cool looking sand sculpture on the beach. It’ll attract a large crowd for a while, but that crown will die down, and then the tide will come and wash it away. Since 1969 when the Satanic Bible came out how many would be LaVey clones and Church of Satan clone organizations have come, beefed up their org with great sounding paperweights, which have all lost the interest of a market and were washed away by the ebb and flow of the tide of relevancy and irrelevancy? Thousands. None have out lived and out done the same three OG’s that first dominated this subcultural skyline: the CoS, ToS, and ONA. ONA has withstood the test of Time. It has been 40 years and a new generation has come while an old one gone, and people today still cannot stop talking in some way about David Myatt and ONA. 40 years and those people still can’t stop talking and thinking about DM and ONA. ONA isn’t going anywhere. We just need to figure out how to go further. Why isn’t anybody talking about any of the thousands of Satanic organizations that came and gone? Because they are all irrelevant to the minds of the market. We need to stay in their Minds and figure out ways to grow deeper into their Minds. Even if they don’t become ONA, those people are walking, living, billboards and ad campaigns. Before you can tap the Resonance of a goblet, you first have to broadcast your Frequency.

Supplantation

I don’t think ‘supplantation’ is a real word. It just means the Tion of Supplanting. That’s the one other tactic I learned for studying English over the years. English has a way of not only absorbing other languages words like a sponge, in fact it freely does so unlike many other languages. But English has a sneaky way of supplanting native words of other languages with its own words. It gets to the point where there’s no point in speaking your native language anyways when half of its words came from English. Reminds me of this documentary I once watched on the Discovery Channel about birds. There was this one bird that was so lazy to make her own nest she just laid her two eggs into some other species of bird’s nest with eggs in it already. The eggs looked the same, except the nest robber’s eggs were a tad bit bigger. As I watched all four eggs hatched together, but the robber’s babies were visibly bigger then the native babies. Then the robber babies started kicking their feet and pushing the native babies up over the edge of the nest until they both fell out of the nest and died. And the poor mother and father bird who owned the nest had no idea those weren’t their babies. They just kept feeding the killer chicks. The really weird part was when the chicks were a couple months old. They could barely fit in their nest, and they were already twice as big as their “parents,” who now had to work double as hard to find food to feed their giant babies.

As ONA, how would we learn from language in this regard? How do we rob nests and kick the babies out? How to we supplant native memes with our memes? So that we dominate a market or subculture in 10 years? By chipping gradually away at the memes that makes up the memeplex of the target subculture. One meme supplanted at a time. The more irrelevant memes a subculture has – its old extra baggage – the easier it is to replace better ones in their. The more discoherent a subculture is the easier it is for an organized and coherent memplex to spread its influence inside. The only way to “destroy” a memeplex is to work at replacing its memes over time. Or bleed its body base. Or wait with patients for them to die out all the while staying one step ahead of competition.

From what I have personally come to understand of the two languages I know and understand, the most Expressive one is the one I end up using. But this can be either you see. English and Khmer can be used to Express my wordless insides in different arenas. I use the English language to think in, contemplate with, and express myself on a daily basis because it is chalk full of descriptive, pliable words I can almost customize with my own means to actually in a satisfying way Express my inner Essence. But there are places even the English language can’t touch to satisfy me. On a much deeper spiritual level of striving to understand and better grasp the world and myself, I fall back on Khmer and Pali words. To me these old “primitive” languages may not do as well in the outside modern world, but things like Pali and Khmer and their roots are ancient and still living. So much older than English. English may be young, vibrant, beautiful, expressive, and fast moving, fast evolving like a young person. But Pali and Khmer are like slow moving old people, aged with wisdom, whose lingusitical eyes have gazed out at the cosmos for thousands of years, whose bodies have walked thru ancient forests, temple ruins when they were freshly built. They have a wisdom of their own to impart. So I think there is a nice balance. But in both cases the reoccurring key factor I have noticed is that words and ideas I use from any of my languages I draw from don’t tell me how to think, believe, and see things, but rather instead only give themselves up as a means to Express my inner wordless Essence.

But Art and Music also is Expressive isn’t it? The beauty about art and music is that its very hard to force such things to mean like they are telling us how to think, act, believe, worship, and see things. Art and Music – unlike language – is more purely a means for a person to Express their inner wordless Being. I’m not an artist, but I love art, specifically black and white photography. I am drawn beyond words to some black and white pictures taken, perhaps of some trees and how a light twists, or a freckle on someone’s face; something I see “behind” or “within” that picture draw me to it and makes me feel something attachful inside because it feels almost as those such pictures in someway is a reflection of a formless “something” from within me. These are pictures you find yourself losing yourself in, where the world and surrounds around you fade. But even art is not really free from the fool. A fool who is empathy deaf and blind can’t feel or apprehend the essence beneath words, poetry, art, or music. They will grasp only the superficial and so they will intellectualize it, philosophize it, and wave their superficialisms around at people. It’s like staring at the real Venus de Milo standing right in front of it lost in the ancient history and beauty and essence of it. Then some superficial guy comes along and stands by you looking at it for a while and looks at you because he wants to tell you his thoughts, and he says: “I don’t see what the big deal is do you? You wanna know my thoughts? It’s telling you love hurts. That’s why her arms fell off. And it’s true! Love hurt, ain’t that the truth. Just stay away from it.”

The thing is once the mind has found itself a means to express its laden insides, it’ll reuse the means over and over again. You watch a real artist and you’ll see over and over again they are obsessed with Expressing “something” wordless and capturing that something right somehow in pictures of different kinds. Musicians are the same way. They develop a obsession or passion to Express something within through their music. It must be heard with their ears. They’ll spend year after year composing their symphonies or modern music. Poets are the same way. Writers likewise. Some of the most fantastic fiction writers were also insane in that writing simple fiction wasn’t enough for people like Tolkien. He had to invent and entire world full of people and entire languages. All this were Expressions of something wordless, alive, yearning, and desiring to be given form and Expressed. Language – if we pay attention – is our easier and every day way for this invisible and formless something to wrap its wordless essence into spoken words and written words in diaries or journals or blogs. Just to be Expressed. And the more useful these means are for us to express that inner formless thing, the more relevant it is to us.

I’m trying to say something that feels simple inside across this essay, about the ONA and another potential and possibility that it has at its disposal which no other institution resembling any kind of competition has ventured into yet. The ONA already has a large list of vocabulary in its Lexicon. Everyone of these words can and have been used not so much to dictate what anybody should believe, but rather these words and ideas are used most often by us to dress up or give form to what is wordless and formless inside of us. So that these inner things are Expressible. And so the more words, ideas, concepts, ONA has in its Lexicon the more ONA offers a ‘service’ for ONA Users to Express their own personal weltanschauung or whatever you chose to call it. This way there is a balance between the outer [exoteric] Kulture presented to the User with the medium of expression of each of our inner [esoteric] Essence.

I learned how to balance the Outside stuff of Buddhism with the Innerside stuff of the Buddhist I am from a friend of mine I met in college. He was was Japanese and was going to school out here. He spoke very good English. We had Buddhism in common. He was curious about my Theravada Buddhism so he would have me explain things to him as he asked me questions. Then I was curious about his form of Buddhism. He gave me a technical Japanese name of the form and school but I can’t remember. He just said it was Minimalist Zen. He said it was very, very different from how I teach him about Theravada. Minimalist Zen he says has nothing, absolutely nothing. No beliefs, no writings, no teachings, nothing! You must start from the very beginning of everything he says to me. He draws a character of a Sun on a paper and says his teacher drew this character and told him to sit and meditate [zazen] and ponder on the Sun for 1 year. Then on the moon for 1 year. Then on the space between the sun and moon for one year. Then on the sky for one year. Then on the ground for one year. So on till you meditate on a tree for one year, and a fruit for one year. So on until you grow old or run out of things to meditate on. As you do that though, in that deep silence there is something inside that will subtly gives you “feelings” about what you are meditating on for that year. Not thoughts and ideas. But feelings from the Heart-Mind. A Knowing beyond knowing. Then you move on to the next thing. And if you need to teach or share ideas with others, you just find words to express what you have mediated on.

There are teachings, ideologies, philosophies, written scriptures, culture even, etc, which all come from a source outside of You. But there are things just as valuable – if not more so – that are born from within. If you ever mindfully pay attention to how you actually learn from experience, you realize that the outer circumstance or situation only triggers an Inner Apprehension and an Innerside born Understanding. That thing my Minimalist Zen friend taught me was a long and dedicated training technique to shut the conscious mind’s chattering down, and to learn to once again allow the Heart-Mind to speak. It’s this Heart-Mind that our realizations or experience born Understandings arises. We know that the conscious mind is not very smart, even if it is smart. But we often go ahead and allow another person to give us scriptures, teachings, their intellectual rambling to us, when we know such people are no more smarter and aware about reality than we are. Just because some guy has written a book doesn’t mean he’s uncovered the mysteries of the universe. It’s just a book. There are great insights to be found Outside. But there is a source of insight and understanding inside we most ofttimes neglect and aren’t even aware of.

So what I do is use that minimalist zen method of shutting mind, and going inside to dwell on a single idea or key word in Buddhism. Dwell on meaning if you strike a bell it first rings. You let go of the ring and dwell on the resonance afterward that. When you dwell on the word or idea of Vipaka you think of what it means real quick. Let that first ring/thought go, and then dwell on the resonance after the thought. You want to stop the thought process and only draw out the Essence of the idea. You feel it, not think it. There is nothing to think or believe. No more than you can believe in anger. It is felt and experienced inside as whatever it is. When you are familiar with that essence or feeling of anger, then you may figure out how exactly to put it into words later. You may describe it as being hot and red or something for example. Just to “know” it in your own Heart-Mind is enough. But what’s all this got to do with the ONA? Nothing directly. But learn to balance your shit with the Outer Kulture and with your own inner Cultivation. Beside we have a word that approximates this in ONA anyways: Acausal Knowing. There are a few other words that captures the essence of this also elsewhere in the ONA. Some schools of Buddhism turn simple concepts similar to Acausal Knowing into their entire school praxis.

There is a use for acausal knowing: balance of the outer memeplex with inner personal reflection. You learn to turn inward for insights rather than outward. Over time when you get better at it, all that wordless knowing will bubble out wanting to be Expressed somehow. That’s when you go find all of your words, pictures, music, ideas, concepts to dress these things in. That’s when you are forced to be creative to make your own words up to convey that formless stuff. That’s when our ONA words will find more uses to help us Express that inner stuff. If we put into a fighting ring a Living Insight born in this way or born from experience with a ideological meme some person pulled out of their asses to give superficial meet to their venue, which would win? The dead one or the Living one? That’s where this leads back to. Our closest “competitor institutions” are constructed with nothing but ideological idealistic paperweights. And that shit for the past 50 years has been the staple of Satanism in its many forms and the larger “occult,” Western Tradition thing. They have nothing on ONA as long as we’re working with practical wisdom, living insights, pathei-mathos. If we fire blanks like they are, then nobody is going any where.

Over the past 3 years, when I write I share or express my own personal inner born insights of things. They are not super duper illuminating. But I just try to share living stuff to balance all the make believe stuff out there in Satanism Land. As opposed to what? What’s the other stuff? Stuff people jobble together like: “A true Satanist of the real Left Hand Path is his own God foreva!” That’s sounds nice doesn’t it, but where did these guys get this from? Did it come from experience? Did it come from deep personal reflection of Life? Was that statement born from some occult grasping of the Cosmos? Is it testable? Did the originator test it? Maybe it was partly born from a reacting to a bitter feeling against Christianity? Perhaps it’s born from a desire to believe it to compensate for a lack of something? Or maybe some guy was trying to write a book, start his own internet religion, and be a high priest to look good in the eyes of mental cripples. There are plenty of these trash ideations laying around the LHP Subculture. Here’s one: “Luciferians are on a quest for Enlightenment and Apotheosis!” Or this one has and its relatives: “Satan was a Sumerian king from Nibiru!” makes one seriously wonder if people in the occult and LHP subculture are out looking to be “enlightened” with shit like this. Maybe.

But that’s okay. There was a time when people believed the word was flat and when the childish stories out of the bible satisfied their hunger for wisdom. We see that today we are smarter and so all that old world ideations, myths, empty opinions, are all dead and irrelevant. It’s the same with people today and their occult, LHP, mundane Satanism bullshit. They are retarded now. But they are not our audience. The next generation and the next one after them, and so on – those who will want more than bullshit empty opinions– will search for the meaningful living insights born from people’s experiences and living, and a real quest of striving to apprehend the Cosmos & themselves. As long as ONA keeps doing what we are collectively doing; keeping the numinous balanced with the sinister, struggling to dis-cover what we are, what the Cosmos is, and working toward that New Humanity, and New Way of Life. We’ll be fine. Let these retards be retarded. They will die in 100 years. ONA has long term objective. We’ve been around for 40 years. If we keep on our toes, we’ll be here for another generation who will add their insights and add to our Kulture.

What I would like to see – or maybe I have been seeing it – is for the ONA to learn to slowly and naturally evolve like a living language and living culture does. With a language like English you’ll see that it unashamedly exfoliates old words into some Archaic word space, then it borrows words and generates neologisms and allows its most passionate users to create their own words or reuse old words with new meanings. So slowly the language does change drastically over time. Today’s English and the English of King James [the bible guy] are very different. But throught all that change there is the Core of English which has faithfully remained very much the same since ancient times. This would be the Core Anglo-Saxon words we still us today like: Should, Not, Sky, Father, Home, Mother, House, I, Me, And, Knife, Ugly, Husband, etc.

Over time a culture will also move across Time like language. Some observances and practices will fall out of usage, while new ones are borrowed or developed. But no matter what changes there is a Core to that Culture that remains stable and unchanged. Africa, Russia and China would be great example since those places underwent frequent social, economic, cultural, and political upheaval and change. Even though China has changed outfits often first being an empire, then Mao Ching Chong came and had his Cultural Revolution where they all became communists. Now they’re doing capitalism? But through all that change there is still a Core part of Chinese Culture that is Chinese since ancient times like its writing, its cuisine, its architecture, its family life, its folk ways, its musical instruments, its martial arts, etc.

And so the ONA as a living acausal entity should also slowly evolve unashamedly. Old ideas no longer relevant should become Archaic and saved for historical review; new words, ideas, concepts, should be added; it’s most creative and passionate Users should add their own things to it. But a Core something should remain constant. Not just the 5 Core Principles, but more stuff that is ONA since olden times that will always make it ONA.

We’ve already seen over the 40 [39] years that as long as ONA exists it has no problem inspiring into existence new orders and temples. I’m not knowledgeable with this, but others can make a long list of organizations that came and gone who were inspired into being because of the ONA. We’ve also seen ONA having no problem Influencing people outside of its sphere. We’ve also seen over the years that ONA does not have trouble spreading its words, ideas, and concepts. The idea that Satanism is a personal struggle towards self enlightenment and self betterment was an ONA concept since day one. This was a time when Satanism in the popculture’s Satanism has to do with indulgence and being your own god. Now most of the Satanic Subculture has come to understand that self betterment and self enlightenment is their Satanism. I’d say that ONA was or is ahead of its time, but nothing is ahead of Time. It’s more accurate to say that ONA is and will always be ahead of the people: the mundanes. So as long as we keep doing what we have been doing, work on balancing the ONA’s teaching with praxis and means of Self-Expression; we’ll continue to influence, inspire, induce talk, and spread our memes.

I really like what the ONA has become. It’s come along way in only 4 years. All that planing and setting into motion change has bore Fruit for everyone involved. The coolest part about ONA is that it is all Ours. It’s a private Association of a small group of people. A private country club. And the “vetting” process for “membership” seems to work very well, because ‘looking’ around, I see equals and those better, more talented, and more intelligent then me. Nobody has any goofy titles. Everyone is unique. Some Niners are Traditional Satanists, some just Satanists, some are Buddhists, some just mystics, some are liberal, I’m conservative, some Nazi, some Ethnic, some fascists, some more into enlightened aristocracy. But we all have something ‘Myattian’ in common. Let’s hope this goes on for another 40 years. If DM by himself and a few others can bring the ONA across Time for us in our present; all we need is one or two equally dedicated Dreccs and Niners to carry this ONA 40 years into our future for the next generation to take it into a direction they will need.

Chloe 352

Order of Nine Angles

122 yf